René LACOSTE, the veteran tennis player designed his own sports shirt and pioneered the idea of a brand name appearing on the outside of an article of clothing - an idea which has since become extremely successful.

This shirt revolutionized mens sportswear and replaced the woven fabric, long-sleeved, starched classic shirts.The first LACOSTE shirt was white, slightly shorter than its counterparts, had a ribbed collar, short sleeves with ribbed bands and was made of a light knitted fabric called "Jersey petit piquéIt continues to offer the same quality, comfort and solidity on which it built its name and which constitute its uniqueness.

Lacoste a French apparel company that sells high-end clothing, footwear, perfume, leather goods, watches, and eyewear, and most famously tennis shirts. The company is easily recognized by its green crocodile logo.
Shop Lacoste