Happy Socks Founders Viktor Tell and Mikael Söderlindh
Happy Socks started under the cloud-ridden April skies of yet another delayed Swedish spring in 2008. A vision to turn an everyday essential into a colourful design item and spread happiness. A rigid standard of ultimate quality, craftsmanship and creativity. A concept brought to perfection by the Happy Sock collective of creators, most lately spotted in a 400-year-old, shrieking red cottage among cherry trees and berry bushes in a park located in the midst of Stockholm.
Happy Socks are today sold in more than 50 countries across all continents. The collection of socks features an almost endless variety of models and designs, crossing a wide spectrum of colour combinations, materials and textures. Simply put: a pair of high-quality socks for every occasion, mindset and style. Manufactured with the masterly precision of Italian Lonati knitting machines at a local factory in Turkey.
Making every step forward a mind-breaking, exclusive ride into the future…
Happy Socks Lifestyle
Viktor Tell – Creative Director of Happy Socks, worked as a graphic designer and illustrator for several years before stumbling upon fashion through sales. Into playful and colourful patterns and designs, he is inspired by the everyday
”everything and nothing” when designing the Happy Socks collections. His motto: ” All play, no work” shows a great deal of what the label is all about: turning a simple and forgotten product into a fun and sought-after creative success story.
Mikael Söderlindh – CEO of Happy Socks, was working in the advertising industry for 10 years when he and long-time friend Viktor Tell decided to start the Happy Socks adventure. After a decade in service, he wanted to focus on developing a product on a more global market and build a brand from A to Z; all driven by a clear strategy and
enormous business drive through sales and numbers. Integrating the corporate structure with a personal touch and allowing creativity to evolve and grow without interference is the best way to describe how Mikael runs his business.
Henry Bucks is now carrying Happy Socks and hopes you find joy and happiness in both the selection and wearing of these delightful ankle adornments
Happy Socks at Henry Bucks
