Brunello Cucinelli, the "Franciscan of cashmere" is a name often applied to Brunello Cucinelli, a man dedicated to humanism in the harsh world of business.

It all started more than twenty years ago when Cucinelli turned his back on his engineering degree and moved to Solomeo, near Assisi. He purchased three knitting machines, laying the foundation for his eponymous clothing company, which makes superb jumpers out of the very finest cashmere. The idealistic manager ploughed his profits into the restoration of the medieval Castello di Solomeo in order to provide his staff with a spacious and motivating working environment. To date, the keeper of authenticity, beauty and tradition has invested more than 20 million in Solomeo. To be the best, Cucinelli selected the very best material: his collections are made using only the very finest, softest, fluffiest hair of the cashmere goat which grows around the throat.

Henry Bucks is selling Cucinelli's extraordinarily luxurious cashmere and stylish casual apparel. Shop Cucinelli